Tonka Toys, a division of Tonka Corporation, had been using the T and k connected logo for years. The client and I agreed to continue its use for reasons of brand recognition. I moved the registration mark and set the name in acceptable typography in my own shop. A major problem was a mess of conflicting devices with waves under the Tonka name -- to signify that Tonka Toys was located on the shores of Lake Minnetonka in Minnesota -- originally appearing in blue, then gold, and eventually yellow.

Used as a business mark for product and packaging, letterheads, business cards, invoices, envelope corner cards and related collateral material.